We’re pleased to have partnered up with some great companies to offer you exclusive discounts and goodies as part of your Challenge experience

Interested in becoming a sponsor? Contact us!



Decathlon are the largest sporting goods retailer in the world, owning over 20 brands, each representing  a specific sport with dedicated product development and design teams. We’ve teamed up with the Decathlon store in Dunstable to bring you some much needed hydration and energy bars whilst you’re out on the course. Before the race, why not sign up for a Decathlon account which, among other things, gives you free entry to the Decathlon race series which takes place up and down the UK: Decathlon Account



In 1947 Bob Wells bought a wholesale fruit and veg company in Buckinghamshire.  Noticing the need for tropical fruit importation in the UK, he decided to branch off and focus on the import, ripening and distribution of Bananas.

Now in Luton, Pratts has grown to be one of the biggest banana ripening centres, under one roof, with 120,000 square feet, in Europe.  Pratts kindly donate hundreds of bananas to the Challenge each year to help keep you fuelled along the route. Find them at each of our fuel stops and at the finish line to give you that extra boost of energy!